Marketing Executive
Marketing Executive

Job Description :

  • Analyze how our brand is positioned in the market and crystalize targeted consumers insights.
  • Take brand ownership and provide the vision, mission, goals and strategies to match up to Translate brand strategies into brand plans, brand positioning and go-to-market strategies
  • Establish performance specifications, cost and price parameters, market applications and sales estimates
  • Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs)
  • Monitor market trends, research consumer markets and competitors’ activities to identify opportunities and key issues
  • Oversee marketing and advertising activities to ensure consistency with product line strategy
  • Monitor product distribution and consumer reactions
  • Anticipate bottlenecks
  • Brainstorm new and innovative growth strategies
  • Align the company around the brand’s direction, choices and tactics

Requirement :

  • Proven working experience as brand manager or associate brand manager for minimum 3 years.
  • Drive for results and leaderships skills.
  • Excellent understanding of the full marketing mix.
  • Highly creative with ability to think out of box.
  • Experience in identifying target audiences and devising campaigns that engage, inform and motivate.
  • Proven ability to develop brand and marketing strategies and effectively communicate recommendations to executive management.
  • Strong analytical skills and data-driven thinking.
  • Advanced communication and interpersonal skills.
  • Up-to-date with latest trends and marketing best practices.
  • Comfortable working with numbers, metrics and spreadsheets.
  • Excellent command over English language.

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